Cooperative founded thanks to Coopstartup Unicoop Tirreno

Tweetable description

Man-style clothes cut for women

Cooperative profile

Virginia designs, produces and sells clothes and accessories for women who love to dress partly or wholly masculine. It appears to be only a product innovation but, in reality, it could introduce changes in the market. The cooperative projects to start from an existing masculine product like a shirt or a jacket shaping it according to a woman’s body. The cooperative will produce wholly Made in Italy products designed and made by an Italian dressmaker using Italian textiles and other raw materials. A pilot phase launching one product will take place before full-scale production begins. Two sales channels will be used: an e-commerce website and a retail outlet in Rome.

Target market

The cooperative’s target market is that of women who love wearing men’s clothing. Three customer categories are identified:

• Women with a masculine identity, this kind of woman, often homosexual, needs to show her inner being even in her outfits;
• Women who feel comfortable dressing as businessmen;
• Women who like to be unconventional wearing partly man style.

Founders

The cooperative is made up of three members: a web marketer, a stylist and a psychologist.

Contacts

Virginia Società Cooperativa – Via Canzone del Piave, 60 – 00143 Roma
Website: virginiastore.it
Email: info@virginiastore.it